At the outset, I would like to state the fact that one of the biggest problems arises while getting new clients is that miscommunication at the beginning of the engagement. It is also true that clients those are bringing SEO consultants are certainly engaged in different kinds of stuff. The reason behind this is that they might have gone ahead and considered as an external consultant.
It is true that you might not be able to anticipate all the questions you need to learn from the client at the onset of any given SEO engagement, but there are certain questions that take very little amount of time on the part of the client. The best part is that these questions will offer you with a great start and will assist avoiding miscommunication. Below discussed are some of the vital questions that you as an SEO vendor would like to get answered and want to share the information with the client. But before that have a quick look at the accounts you need to access.
Accounts You Need to Access
Getting access to data is one of the most crucial steps involved in the SEO process. It would be helpful for you to manage the overall procedure of local search engine optimization as well as search engine marketing services. You need to have access to certain accounts and they are mentioned below.
With the help of this account, you will be able to measure and monitor the flow of traffic.
This account offers plenty of information like search analytics data report in detail. Well, this information can be effective in dealing with indexation issues as well as errors with XML sitemaps.
This will be helpful if your clients use tools like Omniture.
This one might be tiresome for the clients looking forward to hire dedicated SEO but having valid information regarding pay-per-click search query will be highly useful.
In case you get access to the website of your clients then getting access to this account could of great help.
While doing content promotion or link outreach on the behalf of the client, getting company based email could be of great help as you will be availed with response rates.
It becomes essential while performing technical SEO audit for your client.
Questions You Must Ask
Availing information about the business of your client
Let’s assume that you have excellent skills in SEO and you are well aware of the fundamentals of the business. But you are not aware of the specifics of your clients business. In this context, it would be important to mention that having a deep insight into your clients’ business objectives or goals is one of the key aspects for your SEO. You will get better web design services. The set of questions discussed below will help you to get acquainted with all such details.
For example, whether the client has placed an estimated value on the white paper sign-ups depending on the higher rate of conversion?
Whether the actions are free trails, white paper downloads, sign ups, form submits, newsletter sign ups or anything else?
If yes then what are they?
Well, it depends on the intentions of your client.
This is the time when you need to motivate the client to overshare and request them to share information like persona materials (specifically), insight about how a specific buyer us their products and many more.
What and how your competitors doing well?
It is hoped that your clients will just not say rankings! And if still if they do so they go for some additional success metrics.
Problems and Issues Known to You
In case there are certain known tracking as well as SEO issues, then you would certainly want to know about them. Below discussed questions cover some of the most common problems.
If you learn that your client is having a dedicated site for a specific event or even if they have a community micro-site then it would be quiet helpful for you.
For instance, check out the fact whether your client has older Google Analytics goals that are not the representative of the actual action you want to value on the website?
For an instance:
This is the most important one and you should reassure your client to come up openly.
Motivating your clients to provide any useful information such as expectations, goals, concerned areas, strengths, and other facts would be of great help. It is also important to mention that the better you will connect from the beginning, the better the results you are likely to get.