SEO is mostly defined as the most significant Internet marketing strategy that involves the implementation of effectual methodologies and tactics in order to enhance a website’s visibility in the web world. Besides this, experimentation is one leading aspect when it comes to Search Engine Optimization. It is this factor that is solely responsible for successfully driving the industry forward. However, it is significant for you to know that without SEO experiments, the business owners or professional SEO experts would still have been changing the keyword based contents or else title tags. The SEO industry has evolved due to the growth of Google. The SEO professionals must continually test varied hypotheses in order to determine what’s most significant to the search engines as well as clients.
It is apparent that every website is innovative and each comes across unique challenges. However, for appropriate experiments, it is always better to choose a trusted SEO agency in India as the nation is home to some reputable professional organizations that offer top-notch services at best rates. The SEO experiments could come up with numerous gains for your business website. Today we’ve compiled three effectual SEO experiments that can provide you with the finest possible outcomes. Catch a glimpse of the points mentioned below:
• Experiment 1
It is apparent for the every SEO to hear the old phrase “content is king”. But unfortunately, many fail to understand this adage. Most of the people think that the line indicates to more and more content creation. A branding agency mostly works with numerous clients that have loads of pages indexed. The count may vary from thousands to millions. The first objective of these agencies is always to analyze the contents that aren’t needed. To be precise, Google scores every single page on the website, which contributes to the overall domain authority. In case, you have multiple pages with little or no value, consider removing them as they can lessen the SEO strength of the website. If you’re unaware of the right ways to do it, take a look at the points given below:
1. Get the list of URLs
Make use of certain tools like Google Search Console or Screaming Frog in order to get the list of all indexed URLs.
2. Examine the Link Metrics
Once you have that list of the URLs, consider downloading the URL Profiler in order to lessen the time it requires to evaluate the data. Also, import the URLs in the Profiler, connect Ahrefs and Google Analytics, Majestic or else Moz for run the profiler and link metrics.
3. Analyze the Data
Download the outcomes in the spreadsheet and sort. It will become easier for you to see the complete list of the pages with corresponding link metrics and traffic metrics.
4. Deal with Low-Value Pages
Determine the web pages that have acquired results even in zero to minimal traffic. In most of the cases, the listed pages that haven’t received enough traffic in past 3 months aren’t probably offering great value to the users. The fact is apparent from the less traffic they are receiving.
Prior to de-indexing those, ensure the pages don’t have enough links directing to them. In case, they have few links and little traffic, it’s safe to predict you can easily de-index those pages.
• Experiment 2
User Experience Optimization
User experience has been a significant consideration. However, it must be integrated within SEO strategy as the never-ending experiment. With the development of Google’s algorithms, they are able to understand better whether the searcher had positive experience with the websites. The more one understands the intent of his/her searchers, the more one can enhance the websites to engage them. For doing it right, you need to:
1. Survey the Audience
The “Voice of the Customer Study” enables you to ask for the feedback of the visitors. You can ask them whether or not they are satisfied with your services. You can do this by making use of surveys or feedback polls on the websites as they abandon or convert the website altogether. There are relevant tools to make this task easier. Though the website owners are often quite confident about the likes and dislikes of the customers, it is necessary for them to listen to their clients on a frequent note.
2. Asking right questions
It is a must to ask right questions on the surveys in order to enhance the efficacy of the data. You must ask the clients about their first impression after visiting the website and the factors that stopped them from making a purchase. Confirm why they chose you over the competitors and also know the reasons that made them leave the website.
3. Watch the count of people that navigate your website
You must start integrating the visitor recordings in order to comprehend how the visitors relate to your website. This will enable you to determine the usability issues (if any) that exist on the website. This would not only allow you to get the feedbacks but also enables them to perceive the session replay when the users navigate your website.
4. Track and Test the Outcomes
Now that you’ve got the data, make sure to determine where the optimization opportunities actually exist as well as what alterations will enhance the experience of the user base. Google Optimize is highly recommended these days as it’s free and also has proper integration with GA.
• Experiment 3
Enhancing Internal Linking
SEO experts mostly emphasize on attaining new links for the websites. However, many often forget the impact of internal linking. It isn’t about stuffing the pages with some off-topic links. One needs to focus on the relevant internal links. Catch a glimpse of the points mentioned below in order to know the right ways to it.
1. Pick the page
Select the webpage that you’re keen to rank higher.
2. Examine Keyword Usage
Decide the terms that you want to rank for. Search your website in Google for that term in order to determine the pages that are valuable for that particular term.
3. Add links to the Target Page
Look at the outcomes from the searches to see whether or not you’ve related to the target page on these results. In case you haven’t, just add the link to the target page.
4. Track the ranking progress
Once the link is added to those pages, get to the Search Console and then recrawl those particular pages. Wait for a fortnight or a month when tracking the progress of the pages.
5. Analyze the outcomes
Find out whether or not the above-mentioned steps enhance the ranking of your page. If so, consider repeating the procedure for the other web pages as well.
While there are varied other SEO experiments, the three experiments mentioned above are proven to deliver dramatic profits to the clients consistently. The SEO professionals shouldn’t have any expectations for bigger outcomes in case, they are investing limited efforts. Ongoing experimentation is mandatory for continual growth.