A Guide to the Fundamentals of Google Search Console

  • Posted on October 19, 2017
  • Posted in Internet,SEM Company,SEO

Are there any reports that you look for in the Google Search Console? Do you search for the backlinks or else crawl errors to perceive whether you need to implement the 301 redirects? Have you ever thought of adjusting the URL parameters? Well, you can make use of the Search console for almost everything. Between the fear of algorithm updates as well as excessive AMP errors, this Console can turn into a system of paste/copy without actions. To let you know more, we have jotted down the ABCs of the Google Search Console.


Things You Need To Know Regarding Google Search Console

To make it easier for you, the write-up has been divided into 4 sections:

  • Search Appearance

The SEO professionals generally count on Search Appearance in the Google Search Console. They mostly want to know the right tactics of getting their structured data appropriately implemented. It gets better when they are said that they don’t have any duplicate Meta tags. Consider tapping the tab named Search Appearance which appears in left menu bar and view the reports as well as tools under the Search Appearance.

  • Structured Data

The local businesses as well as organizations understand the significance of implementing the structured data. Has it ever happened that you’ve added the code to the website but it still didn’t show in the SERPs? Well, just add the code to the website and then pop into the Google Search Console followed by Search Appearance and finally Structured Data in order to check for the errors. To fix the structured data, just analyze the errors individually. Make use of Structured Data Testing Tool in order to fix the errors.  Never mark the category pages, which host the blogs, with hentry-structured data. However, to fix the errors with ease, you can seek the help of a trusted branding agency.

  • Rich Cards

There’s also a place and time for the Rich Cards in SERPs. Google Search Console can readily help the SEO professionals who are fond of tracking performance or errors of the hard-earned Rich Cards. However, it is significant for you to know that you can’t create this Rich Cards for anything and everything. These Rich Cards in the Search Console make use of scheme data in order to display the contents in the engaging format which further enhance mobile experience.

These Rich Cards monitor App indexing, AMP, schema as well as rich snippets. Once the Rich Cards, are created, you can make use of these reports in order to perceive the cards that are being indexed you can even check for the errors. In case you find errors in the Search Console, the Rich Cars won’t be displayed in the Search Engine Result Pages.

  • Data Highlighter

Data highlighter is among the most preferred tools in the Google Search Console. Do you want to know how to make use of the Data Highlighter? If yes, look at the points given below:

  • Tap into Google Search Console followed by Search Appearance as well as Structured Data.
  • Choose ”Start Highlighting”
  • Select the option that you want to highlight.
  • Make use of the mouse in order to highlight the elements on the pages. Consider pairing those with the other required elements.
  • Once completed, you must see those things listed in the Data Highlighter section.

Besides these, the other sections that you need to pay attention to when it comes to Search Appearance include HTML Improvements and Accelerated Mobile Pages. You can seek the help of a digital marketing firm for all your queries.

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  • Search Traffic

The savvy SEO professionals comprehend that significance of Search Traffic section. It is for you to know that Search Analytics is capable of highlighting the top performing pages. The links to your business website can bring out the disavow file and the internal links mostly let you know what Google is exactly perceiving. We’ve compiled the list of some valuable reports and tools in the Google Search Console that you need to know.

  • Search Analytics

Search Analytics reports usually display the 7, 28 or else the 90 day summary in brief of how frequently your website appears in SERPs. You can rely on the Search Analytics in case, your spreadsheets are completely filled with traffic as well as the keyword positioning also alters. You’ll be able to see the data on the dashboard that can be split down by Queries, Countries, Pages, Devices, Search Appearance, Search Type as well as Date.

Search Analytics

The 28 day brief summary is indeed the finest way to get quick overview of the content performance over past months. Look for the samples of monthly spreadsheets in case you want to build one. For help, you can feel free to rely on an search engine optimization agency in India. You can use the data in order to identify:

  • Best performing pages
  • Pages having low CTR
  • Count of the clicks per keyword
  • Number of impressions.
  • Links to your Website

Varied links to your website that report in the Google Search Console displays the websites that are further linking to you. You need to be particular regarding the source of your backlinks. However, with ongoing alterations in Google algorithm, it can be tricky to comprehend when to disavow the backlinks. To monitor the backlinks in the Search Console, you need to consider the following steps:

  • Go to the ‘Links to Your Site’ dashboard.
  • Click on ‘Who links the most’.
  • Click on “Download the latest links” report.
  • Identify the abnormal link patterns. Looking for such patterns will enable you to discover the potential spam issues for negative SEO attack.

Not just these, you also need to know the fundamentals of some other sections like Internal Links, Manual Actions, International Targeting, and Mobile Usability. To gain appropriate information about these sections or to seek help in order to put things in the right place, you can hire dedicated SEO that provides top-notch services to the clients at best rates.

  • Google Index

Whether you want to remove URLs or looking for the index bloat, Google Index reports can have you whirling in circles. These reports provide you with data on exactly how your contents are performing in Google Search.

  • Index Status

This feature mostly shows insights regarding the website’s URL’s which the search engine has indexed over previous year. You can make use of Index Status report in order to determine whether or not there’s any index bloat. However, by pairing to Google Analytics from the Google Search Console, the webmasters can figure out whether or not they are the ill-fated receivers of the index bloat.

To find the index bloat in the Search Console, you need to follow the steps given below:

  • Go to the Search console followed by Index Status as well as Google Index.
  • Go to the search engine in order to perform the site search.
  • Dig through the every page of search results to determine the right pattern within the parameters of every page.
  • In case you notice the pages that are being indexed but you don’t want them to be indexed, consider going back through and then add no index tag to every page and then disallow them in robots.txt file.
  • Blocked Resources

The reports of Blocked Resources mostly tell Google what is exactly blocked by the robots.txt directives of your website. The common items that you’ll mostly see blocked are CSS as well as JavaScript. Do you want to know the procedure to fix the blocked resources? If you’re eager to unblock the URLs, catch a glimpse of the steps given below:

  • Remove them from disallow section of the robots.txt.
  • Analyze the upgraded robots.txt file in robots.txt tester tool.
  • Check the pages in order to ensure they aren’t making use of the no follow, no index tag.
  • Run URL’s through the tool named Fetch As Google to ensure that they are appropriately being rendered.

You also need to know about Remove URLs tool and the apt procedure to use it.

  • Crawl

It is known to all that we live in an era where individuals are great reliant on mobiles. The SEO pros aren’t glancing over the data anymore. Rather, they’re delving deep in order to uncover the issues which may affect your website. Whether it is about adding the 301 redirect or else perceiving the website similarity as Google does- the data is solely meant to improve the websites.

  • Crawl Errors

The reports of crawl error mostly let you know about the pages that are broken on the website. These reports comprise two sections:

  • Site errors
  • URL errors

Do you want to know how to fix the Crawl Errors? Well, to gain an insight to this topic, go through the write-up thoroughly. Some of the standard crawl errors include:

  • Domain Name System or DNS error

This error implies certain things are happening on server side. Hence, contact wherever you’re actually hosting be it GoDaddy or else BlueHost.

  • Server Errors

The server errors mostly happen when the website is hit with excess traffic. For this, you’ll have to dig deeper in order to comprehend whether the issue is related to timeout or connection.

  • Soft 404 errors

These errors imply that the header HTTP CODE doesn’t return any 404 code. In order to fix this issue, you need to implement 301 redirect in case, that particular page is dead. You can even review that page for duplicate or thin content.

  • 404 errors

These are indeed the common sort of errors which you may get. These errors might occur when you unpublish or delete certain pages. These errors hardly impact the rankings but they might affect the backlinks.
After keyword mapping or page speed enhancements, the simplest quick fixes which you can do are cleaning up the crawl errors. You can even transform the broken links with just a single 301 redirect.

  • Crawl Stats

This section in the Google Search Console often appears like the mess of some green, blue or red lines. However, it is significant for you to know that the data solely measures the crawl rate. These Crawl Stats reports mostly let you know how frequently as well as when the search engine is crawling the website. Faster crawl rate usually implies that Googlebot is indexing the website rapidly. The Google crawls enable businesses to attain better rankings in the SERPs.  In case you come across some serious spikes and dips, the possibility is your website may have some major issue.

Crawl Stats

The Crawl Stats mostly generally comes with 3 reports:

  • Pages crawled each day.
  • Kilobytes downloaded each day.
  • Time spent to download the page.

Some other sections on which you need to pay your attention include Fetch as Google, Sitemaps, Robots.txt Tester, and URL Parameters.
The SEO professionals consider Google Search Console as one of the most significant tools. This Console has also invited certain beta testers in order to check out certain its potential features. On the basis of the information that is leaked from beta tester, there’s a possibility that we may see some other features in the Console including

  • Enhanced AMP reporting along with new AMP tool
  • Much cleaner organization with complete focus on mobile

The other features include better notification system as well as new index coverage reports that would offer a better insight into the website errors.

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