The guesswork of the SEO experts related to an impending algorithm update from Google seems to have come true. With the recent announcement of the leading search engine giant on August 1, Google came with “broad core algorithm update.” The declaration left most of the SEO professional confused regarding the exact changes the algorithm bought with.
In case you haven’t come across the update, here’s the post from Google once again for you. Google used their official Twitter handle for the announcement, and Danny Sullivan shared the same.
“This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here:
Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year….”
As usual, the update was not favorable for the SEO experts, and this has led the webmasters all over the world to scrutinize ranking fluctuations. The level of confusion is very high – some are in the hope that the ranking of the websites would increase while others have already started facing a downfall in the ranking. In reference to Google’s Twitter post, it is clear that the new algorithm will affect the overall ranking statute of websites in the SERP through the search engine optimization process.
Few Tidbits about the Broad Core Update of August 2018
What exactly is Google Broad Core Algorithm Update?
Being one of the biggest search engines in the industry, Google is popular for making frequent changes in its search algorithm number of time in a year rather in a day. But not all of these changes are reported, or Google makes any official revelation to the users. All these updates come under core algorithm update. As per statistics of the previous year, Google had more than 630 core updates altogether.
Yes, these changes intend to detect and address the issues that cause hindrance in the smooth conduct of the algorithms.
In contrast to the core update, the Broad Core Algorithm Update happens are very rare, and they have the potential to make great changes in the search results for the users. The focus remain is to enhance the search quality through better search results for the users.
How Is Broad Core Algorithm Different from the Core Algorithm?
Google has always been reluctant in offering a complete overview of its algorithm updates. This time, as per the speculation from reliable sources, broad core update is more likely to work for making the search results better and most importantly relevant to the queries coming from the online users.
Now, this led to many SEO professionals and the ones doing web design and development to believe that the utmost emphasis would be on the content but not on the quality of the site.
Let’s have a bit more complex example of what Google won’t reveal to its users –
“In this core update, we increased the value of keywords in H1 tags by 2%, increased the value of HTTPS by 18%, decreased the value of keyword in title tag by 9%, changed the D value in our PageRank calculation from .85 to .70, and started using a TF-iDUF retrieval method for logged in users instead of the traditional TF-PDF method.”
The logic was farfetched for many. But in a nutshell, Google is solely trying to change the weight as well as the importance of different ranking factors.
The Immediate Effect
In case you or someone in the same track experience fall in the ranks for some of the pages after the launch of broad core update, it’s not that the site lacks quality. Sources from Google have revealed that the reasons behind the fluctuation might be because of certain pages those were “under-rewarded.”
After the successful launch of the update, Google was clear in stating the reason for the fall in the ranking. The reply was –
“As with any update, some sites may note drops or gains. There’s nothing wrong with pages that may perform less than well, now. Instead, it’s the changes to our systems that are benefiting pages that were previously under-rewarded”.
Recovering from the Update
In case you already have the impact because of the update, the best way to fix is to revamp the content strategy and to make the content even more relevant to the intent of search query by the target customers.
Google is very clear in stating the fact that underperforming pages might not have any fix. It also seems that the search engine giant is focusing more on keyword centric results rather than to-based results. In this way, Google is trying to offer insightful content to the SERP.
Google is yet to launch a specific of accurate to resolve the measure, mainly because it would be different for sites and even for search queries. But working with a planned content strategy might help to make positive changes.
It would be best to keep the focus on for –
Last but not the least, it would be good to continue improving the site as soon the ranking reaches the top positions because the ones in the #2 will make even better and strong efforts to outrun #1.
Nobody ever said that SEO is that easy!