When it comes to build links, most of the people think it quite difficult. Yes, it is difficult. Especially, if it is about building links for an eCommerce store, the things become harder. Now the question is why?
There is a host of reasons for which this job can be considered as harder and some of the causes include,
• Actually, there is a fierce competition in the market and in the most of the cases; you have to compete against the brands that have a big name and big budgets. Moreover, wide resources are available. However, this becomes possible if you input great efforts in terms of resources and time.
• As per some great studies and SEO guides, you need content and links to rank. This is true, but there is a problem with the guides. Actually, the guidance is provided especially for those who are newbies in the world of SEO (search engine optimization). The beginners are prone to focus on the link building and content. Frankly speaking, there are some more areas of improvements and when you look to rank an eCommerce store; you need to focus on the other areas of improvements.
In this content, you will come across five ways that are favorable for your eCommerce SEO campaign without building a link.
But before you dive into the list, let’s check out the below-mentioned things that you need to do.
a) You need to implement an SSL certificate and your site should sit on HTTPS.
b) Focus on the page speed. You may use a combination of the Google’s PageSpeed Insights and tools like, Pingdom to increase the page loading speed.
Now it is the time to dive into the main list. If you like to improve your eCommerce SEO, please consider the below mentioned ways.
1) Optimize Meta Descriptions and Title Tags
Keep the focus on optimizing the title tags and Meta description for the people rather than algorithms. It is because people will; purchase your products, not the computers. Avoid truncation on the title tag and make sure that the Meta description is written such a way, so that the searchers get encouraged on the listing.
2) Find out New Keywords
You need to do some research on the keywords and competitors. The more you learn about the searches and the competitors, the better experience you can offer the readers. Take a quality to audit your site against the keyword research. Generate relevant keywords to have the best result.
3) Focus on Implementation of Rich Snippets
If you do not use rich snippets in eCommerce, you will miss a wealth of SEO opportunities. To get high ranking and earn revenues, you may use rich snippets to enhance how the results on the SERP’s displayed.
Spend quality time to become accustomed to the implementation of the rich snippets to serve the users in a better way.
4) De-Index the Thin Content Pages
Does your e-commerce store contain anything that you could refer to as “thin” content? Is there any price filter that load on own URL by making use of their parent category’s title, copy as well as H1 the tag? Well, most of the e-commerce stores will be using filters depending on the platform of their choice in order to improve the UX as well as allow the customers to sort the products by color, price as well as other variables. However, some are most likely to create “unique” page on own URL.
Similar thing can arise for category pagination. However, it won’t be a problem as long as you’re cautious and capable of doing something about them. There are certain people who become reluctant about the issue and leave them, as they are that further leads to greater crisis of keyword cannibalization. One solution that can help you to resolve the issue is website audit. You can conduct site audit to establish the total number of pages or sheets in e-commerce sites against those that are indexed by Google. When looking forward to identify discrepancies, make use of tools like Screaming Frog in order to run the full crawl of that website and compare the total number of URLs against the ones that are shown indexed by Google exclusively in Search Console.
A figure that is higher on the Screaming Frog crawl as indexed by the Search Engine is indeed the better scenario as compared to matching numbers. The higher figure from the Screaming Frog usually implies that certain issues that one has dealt with the issues. The similar figure implies that hardly any problem exists on the store. Hence, make sure to dig a bit deeper or else use the best instinct. You also have the quick win opportunity in case you discover that numerous pages are indexed that you know should not be. The finest approach in order to resolve the problems is either to canonicalize them to parent category or else to de-index by making use of robots.txt file.
5) Consider the ‘Best Of’ Guides Exclusively For Top Product Categories
Make sure to consider varied quick win chances of curating the best guides for top product categories in order to target customers at research-stage of purchasing cycle. In almost every industry, you will find searches for the “best” products one is looking for. The searches are made typically by those who are keen to make a purchase. Hence, numerous e-commerce SEOs tend to overlook the significance of working the content in their strategy.
‘Sous Vide Guy’s Best Sous Vide Machines for 2017’ is indeed an example of the great guide that is timely and relevant. It is not just visual but also ranks varied products, enabling customers to make decisions. It is quite significant to note that this website appears to be the affiliate website. Hence, there is no reason for you to not do this within the e-commerce store by hooking in the relevant products.
In case, you have the established store with strong domain authority, you’re most likely to see strong visibility with this approach within a short time. However, make sure not to forget to cover up the products within guide in depth; aiming to cover up about 2000 words to ensure that it is detailed appropriately to attain better rankings.
Make sure to look for the quick win opportunities. Most of the competitors are most likely to chase links as well as work on time-consuming tasks, focusing on some particular areas. Hence, by paying attention to areas wherein you can get quick returns and value, you’re simply putting yourself in much better position for growing the e-commerce store.